Strategic analysis and proposal for IKEA

Strategic analysis and proposal for IKEA The name IKEA comes from the initials of Ingvar Kamprad, I and K, plus the first letters of Elmtaryd and Agunnaryd, which are the names of the farm and village where he grew up. Ingvar kamprad came with a unique idea to offer home furnishing products with good design and lower prices than other competitors. But he didnt want to compromise with the quality. So he used simple cut costing solutions. He tried to find every opportunity to reduce costs. Thats how IKEA concept began. IKEA is a home furnishing company with a fully integrated supply chain, including its own industrial groups Swedwood and Swedspan. The IKEA Group, directly or indirectly, also owns retail centres, always with an IKEA store as unique anchor tenant. The IKEA Group works in four basic areas: range strategy product development, production, supply and retail. The parent company of the IKEA Group of Companies, INGKA Holding B.V., is owned by Stichting INGKA Foundation in the Netherlands. The Stichting INGKA Foundation was established in 1982 by the founder of IKEA, Ingvar Kamprad, to create an ownership structure and organization that stand for independence and taking a longterm approach. It has two purposes to reinvest in the IKEA Group and to fund charity through the Stichting IKEA Foundation. The business idea is focused on the concept of help create a better life everyday life for many people. IKEA is a renowned global home furniture and household products retailer which is privately owned. IKEA was started by Ingvar Kamarad by 1943. Now the company owns more than 300 stores in 35 countries with more than 130,000 workers around the world. The company selling now a day more than 10000 products and the 190 million copies of catalogues distributed around all over the world. We can see how IKEA expanded by having more stores each year. Figure 1: IKEA stores expanding. To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. That is the business idea of IKEA. This concept of the IKEA is the base of their business operations which includes product designing, manufacturing, transportation, retailing and assembling. When IKEA develop their products, their starting point is the idea that, even with a thin wallet, people can create a beautiful home with well designed, functional, safe and healthy products. To understand the different living situations and needs of people all over the world is the key to success of IKEA. IKEA website had 712 million visitors and 676 million store visitors in 2010. And 197 million copies of catalogue were printed in 29 languages. Total sales in last year 2010 were 23.1 billion Euros as stated in graph and IKEA food services turnover is 1.1 billion Euros. Figure 2: Annual sales in billion Euros. (FY2010) Every single company tries to use unique, distinctive and effective business strategy which will help them to stay in very competitive market and especially in the global market. We will use different tools to provide a strategic analysis of IKEA. The analysis will be use SWOT analysis, Porters five forces model. SWOT analysis: SWOT analysis is strategic planning tool which helps business to focus on key issues. This tool helps to identify and evaluate of the strengths and weakness of a firm internally, threats and opportunities of external environment. Strengths and weakness is such internal aspects of the company which can be controlled. Usually these refer to marketing, finance, and manufacturing. In same way threats and opportunities are external aspects which cant be controlled. These refer to environment, local issue, government policy and others. Strengths Weakness Opportunities Threats Internal External Figure: SWOT analysis. Strengths: IKEA is one the leading strong global brand in household furnitures in its global operation which attracts consumer group and ensure the same quality and range with almost 10000 products in their all 300 worldwide stores. IKEAs interest in how peoples lives at home is the source of all their business. The key to the success of IKEAs business, understanding of peoples different living situation and needs of all people around the world. Their starting point of developing a product is how people can decorate their house with a thin wallet without compromising the quality. IKEA offers a wide range of functional household furniture in a low price that as many people as possible will be able to afford them. IKEA is completely committed to their vision to create a better everyday life for the many people. This commitment even extends to their suppliers. IWAY is the way of purchasing IKEA products. Buying bulk and large volume for long time keeps the price down from suppliers. And suppliers feel secured also. Most of IKEA products come from supplier direct to store. That means low cost and less carbon footprint. Increasing use of renewable and smarter use of raw materials helps them to keep the price low. Customers contribute in keeping low price by collecting, taking home and assemble product by themselves. Initialization of flat packing and easy assembling made it possible. Now a day people can design their kitchen wardrobe and others household furniture themselves by IKEA computerized tools. Opportunities: IKEA states: There is a true business potential for IKEA in providing solutions that enable customers to live a more sustainable life at home. IKEA is developing effective solutions for customers in order to support them recycling or reusing used products, aiming at no products ending up at landfill and the recycled materials used in producing new IKEA products. IKEA Increases use of renewable and smarter use of raw materials helps them to keep the price low. By initialize of flat packing and easy assembling help the customer to take their product home and assemble themselves. These all business policy of IKEA is juts to ensure a quality product in low price but if we look deeply we can see that IKEA using their strengths to take advantages of opportunities. Now a days all over the world everyone is concerning about carbon footprint, greener products, low cost products. IKEA is making best out of these opportunities. Now a day demand is growing for low priced products. Current financial situation made consumers trading down from expensive stores. All most everyone is concerning about carbon footprint. IKEA most of product comes to store direct from supplier by which they gradually phase out wooden pallets and use of the most spaces of transport. Using of less transport which is less carbon emission. They keep redesigning products so that they take less space. This way they save costs and contribute to environment also. Other business may be has to change their business policy because of these global concerning. But IKEA is taking advantages of these opportunities. Weakness: Each single company tries to find out their weakness and try to resolve them. IKEA is a global brand with 300 stores globally. So the size and its scale of global business can be a problem. It could be hard eventually to keep up with their standard and quality. IKEA suppliers are in such country where government doesnt implement the legalization to control working conditions. It can affect business supply chain. On the other hand IKEA need low cost raw materials but good quality for their products. But because of global warming and other financial and environmental issues it could be hard to get the supply. Threats: Emerging a new household company with low price and its own food in the market will be a strong threat for IKEA. Though emerging a new company with such range and scale is not so easy, but by keeping their standard IKEA can held their position. Porters five factors: Porters five factors is a strong analytical tool. It helps us to understand business strength of current competitive situation and the strength of the position we are moving into. The outcome of this framework is five important factors which determine the competitive intensity, as it may in use of when creating strategy, plans or making decisions regarding investment about a business. Figure: Porters Five Forces model. Powers of buyers: IKEA make sure to satisfy their customers in every aspect by providing quality service. IKEA is global brand for household furniture for reasonable prices. The management of IKEA tries to keep the standard globally so their customer is happy about the quality and the prices. Furniture and other household has small alternative and consumers has limited choices which makes IKEA unique in his competitive market. Low price strategy is other way to response buyers needs. Powers of Suppliers: We have to consider power of supplier for our competitive situation. To ensure the quality and low price business policy IKEA must have some supplier who can supply according to the demand. IKEA set some rules for their supplier. IWAY is one of it. All suppliers should follow these set of rules. IKEA get the contracts with supplier for a long time. In this way supplier and IKEA both feel more secured. If something happens with the supplier IKEA also got time for supplement. So in this case supplier got limited powers. Competitive rivalry: IKEAs furniture competitors offer different functionality and design. However, the IKEA still holds the first position in his competitive market through his quality and low price policy in Sweden and globally also. Flat packing policy saved a lot in price and easy for customer to carry out. New entrants: There is less chance to enter

T.V Violence Affects Are Kids :: essays research papers

Television is the biggest form of multimedia out there. Its most important role is to report the news and maintain communications between people around the world. Television's most influential, yet most serious aspect is its shows for entertainment. Violent children's shows like Mighty Morphin Power Rangers and adult shows like NYPD Blue and Homicide almost always fail to show the characters resolve their differences in a non-violent manner, instead they show a more entertaining resolution, where the good guy beats the crap out of the bad guy. In one episode of NYPD Blue three people were murdered in the span of an hour. "Contemporary television creates a seemingly insatiable appetite for amusement of all kinds without regard for social or moral benefits" (Foley, 41). Findings over the past twenty years by three Surgeon Generals, the Attorney General's Task Force on Family Violence, the American Medical Association, the National Institute of Mental Health, the American Psychiatric Association, the American Psychological Association, the American Academy of Pediatrics, and other medical authorities indicate that televised violence is harmful to all of us, but particularly to the mental health of children (Foley, 70-71). In 1989 the results of a five-year study by the American Psychological Association indicated that the average child has witnessed 8,000 murders and 100,000 other acts of violence on television by the time he or she has completed sixth grade. In further studies it was determined that by the time that same child graduates from high school he or she will have spent 22,000 hours watching television, twice as many hours as he or she has spent in school (Lamson 124). In a study by the Centers for Disease Control, published by the JAMA (Journal of the American Medical Association), it was shown that homicide rates had doubled between the introduction of television in the 1950's and the end of the study in 1994. In that same study other possible causes for the vast increases in violence were studied, "the 'baby boom' effect, trends in urbanization, economic trends, trends in alcohol abuse, the role of capital punishment, civil unrest, the availability of guns, and exposure to television"(Lamson 32). Each of these purported causes was tested in a variety of ways to see whether it could be eliminated as a credible contributor to doubling the crime rate in the United States, and one by each of them was invalidated, except for television.

Jewish Christian Relations Essay -- essays research papers

While we speak about the tenuous relationship between Christians and Jews dating back to the time of Christ, the seeds for the schism within Judaism may have been planted more than 500 years prior. Jeremiah was one of a group of distinguished prophets whose works became part of the Old Testament canon. The Jewish "wisdom" prophets lectured, warned and blamed all who would listen about the sins of their own people, the resulting punishments that God had prescribed for them, and what they had to do to get back into God's good graces. Some prophets targeted Jewish monarchs as an idolatrous distraction which prevented the people from properly hearing the Word of God. Other prophets still maintained that Jews should continue to believe that God would not abandon his chosen people. Regardless of the specific message, it was clear that the overall prophetic approach to God’s covenant with the Jewish people was changing. "A good century after the return from Exile...the doctrine of retribution, of God's righteousness, which rewards and punishes...had been shattered," said Catholic theologian Hans Kung in his book Judaism: Between Yesterday and Tomorrow (Kung 113). In the passage quoted from Jeremiah above, the prophet is predicting that a new covenant would be formed between God and his people, an agreement that would supersede the pact made between Moses and God upon Sinai and at the Red Sea. The first covenant, Jeremiah indicated, would become null and void because of the sins of the Jewish people. The new covenant would absolve these sins and reaffirm God's fidelity to his people. "This famous prophecy provides the foundation and the core of the central theological teaching of the New Testament," said The Collegeville Bible Commentary on the Old Testament. "It underlies, but without explicit references, much of the 'new life' theology of St. John and is central to the teaching of Jesus in John's Last Supper discourse." (Collegeville 469). While Jeremiah is interpreted from many perspectives, some early Christian apologists proof-texted his words as an indication that the Jews had been cast aside by God because they had not remained faithful to Him and his Mosaic covenant. Jesus of Nazareth was the fulfillment of Jeremiah's prophesies, so some claimed, and the Jews would remain shunned and doom... ...0/18/97). In fairness, over the first 1900 years after the Jewish schism, not all of Catholic and Christian attitudes toward Jews were uniformly oppressive. For limited periods of time, there were tolerable conditions in some countries for people of the Jewish faith. There were also some Catholic leaders who found ways to show tolerance and understanding toward the Jews. It also must be noted that there was, conversely, contempt in word, writings, and deeds displayed by rabbinical Judaism toward Christians during these centuries as well. Recent efforts by Jewish historians such as David Biale of Berkeley emphasize the success, achievements, and power bases that Jews did have at various points during this time period (Kung page 159.) Although it predominates its history, the Jewish heritage is not simply one of continual suffering, persecution, and subservience. Nonetheless, the majority of available historical evidence overwhelmingly demonstrates that theologically-fueled anti-Semitism prevailed during the nineteen centuries following Christ's death, and many of these attitudes and persecutions provided logical segues which led up to 20th century European anti-Semitic atrocities.

Body Piercing: Reclamation, Enhancement, And Self-Expression Essay exam

In America the practice of body piercing is everywhere, especially among young people, who are getting several parts of their bodies pierced either as an affirmation of their personal individuality, as a means of sexual gratification or stimulation, a reclamation of their bodies from physical or emotional trauma, or for as a means of adornment. Whatever the reason, it's widespread. Body piercing is the piercing of the ears, nose, septum, cheeks, lip, tongue, nipples, navel, clitoris, labia, penis, and scrotum. Says California State University anthropologist James Myers, Ph.D. body piercing is "possibly as old as genus Homo." (Todd, Richard, p.1) Body piercing studios are popping up all over the country in a response to the growing demand for having a needle poked through your skin. Contrary to popular belief, body piercing is not being performed by freakish subculture deviants. In order to be a reputable piercer one has to take a rigorous course of education in the principals and met hods of body piercing. This is a step toward the acceptance of body piercing in mainstream America, where it is still viewed with mistrust by many. Body piercing allows a person to express their individuality in a new way: by putting a needle through yourself, you mark your body as your own (Delaney, Jim, p.3). By exploring some of the motivations behind body piercing, onediscovers that it's not an unhealthy practice (unless performed in an unsterile environment or the piercing is not adequately cared for by the piercee- both of which are heavily discouraged by piercing advocates). Indeed, body piercing is a healthy way to express your individuality or improve your self image. In the nineties, more and more young people are sporting rings through various parts of their bodies. This is known as body piercing, and it has made a considerable imprint on young people. Body piercing is the practice of piercing the ears, eyebrows, tongue, nose, septum, lip, cheek, nipples, navel or genitals for varied reasons. It's becoming more and more common: Body piercing shops are cropping up all over the country and business is booming. Says piercer Kent Fazekas, who owns Indianapolis-based Body Accents Inc, " ...I think it's here to stay." (Eckert, Toby, 1) The practice of body piercing among young Americans is part of a quest for individuality. Brooklyn body piercing studio Modern Americ... ...gn statement of who these people are and what they believe in. All too often it is ignorance that leads people to spurn body piercing. By educating yourself on the subject it becomes plain to see that body piercing is a powerful tool for self-expression and emotional security. By going through the pain of the piercing, the emotionally insecure regains a feeling of control. Works Cited 1. Trebay, Guy. "Hole in one" The Village Voice July 7, 1995: p.18 2. Eckert, Toby. "Body Accents Pierces Traditional Business Image with Wares to Wear" Indianapolis Business Journal March 3, 1997: p.45 3. Leo, Jon. "The Modern Primitives" US. News and World Report July 31, 1995: p.16 4. Wattenberg, Daniel. "A Parents' Guide to Body Piercing" Forbes September 23, 1996: pp. 166-173 5. Howard, Dylan. "Holier than Thou" The Yale Daily News November 10, 1995: p.3 6. Todd, Richard. "Look What They've Done to my Bod, Ma" Psychology Today May/June 1993: p.8 7. Delaney, Jim. "Piercing for Beginners" Prime Magazine September 26, 1995: pp. 19-23 8. Alexander, Keith. "About Body Piercing." Body Modification Ezine 3pp. World Wide Web http://www.bme.freeQ.com June 1997

One Writer’s Vision: Jane Austen Essay

Admiral Croft who was among the nouveau riche, had the financial means to rent Kellynch Hall from Sir Walter, one of the so-called landed gentry. What does Jane Austen’s treatment of class and social mobility reveal about these men and their women such as Anne Elliot and Mrs. Smith? Which group fares better and why? In her novel, â€Å"Persuasion,† Jane Austen sends a clear message that times are changing and what was once the â€Å"upper crust† of society is gradually losing its foothold. Her portrayal of Sir Walter, alone, would be enough to make a case for this. Here he is, a member of the landed gentry, who has squandered his money away and has to rent out his home in order to make ends meet. Nevertheless, he clings to his ancestral position, as described in the â€Å"Baronetage,† the only book he deems worthy of his time. Clearly, he is a bit blinded by his position in society. This puts it mildly. He is so much more! He is the embodiment of the ever changing, instability of the social classes and a walking depiction of the folly of it all. Oscar Wilde once said, in his play A Woman of No Importance that the Peerage is â€Å"the best thing in fiction that the English have ever done.† It is worth taking the time to examine Sir Walter a bit more closely for while it would be easy to cast him aside as a mere caricature, not someone to take seriously, apparently Jane Austen told us a very lot about her opinion of the class system in England, through the character of Sir Walter. As in all the characters in this novel, I find that there is much more than meets the eye. First and foremost we consider him the fool. He saunters about with a mirror always at hand so that he can admire his own handsomeness as if this is quite an achievement. â€Å"Vanity was the beginning and end of Sir Walter Elliot’s character: vanity of person and of situation.† (Persuasion, Chapter 1). Sir Walter is a snob of the first order whose hollow values include appearance and titles and beyond that, nothing more. He deplores the navy as demonstrated in the passage: â€Å"Yes; it is in two points offensive to me; I have two strong grounds of objection to it. First, as being the means of bringing persons of obscure birth into undue distinction, and raising men to honours which their fathers and grandfathers never dreamt of; and secondly, as it cuts up a man’s youth and vigour most horribly; a sailor grows old sooner than any other man. I have observed it all my life. A man is in greater danger in the navy of being insulted by the rise of one whose father, his father might have disdained to speak to, and of becoming prematurely an object of disgust himself, than in any other line. (Persuasion, Chapter 3) The only characters in this novel that seem to capture the attention and imagination of Sir Walter are his cousins, the Viscountess Dalrymple (what a name!) and her daughter, the Honourable Miss Cataret. Ironically enough these two, look upon Sir Walter as a pesky flea that they would prefer to shoo off but cannot, because of propriety. Even more ironic is the fact that the Honourable Miss Cataret is considerably ugly, a trait that is anathema to Sir Walter in any other case but this. I think that through the character of Sir Walter, Jane Austen shows us what she really thinks of the class system of her time with its entailments and primogeniture. Now we have Admiral and Mrs. Croft, the nouveau riche who become the tenants of Kellynch Hall. Up until this point we have considered the wealth and position of the man in the household as the be all and end all: not so with Admiral and Mrs. Croft. While it is true that it was he, who was enlisted and employed in the navy, it was Mrs. Croft who accompanied him to sea many a time. She was much more, however than a companion to him on his voyages. When it came time to discuss the terms of the rental of Kellynch Hall, this is how she is described by Mr. Shepherd, Sir Walter’s lawyer: â€Å"And a very well-spoken, genteel, shrewd lady, she seemed to be,† continued he; â€Å"asked more questions about the house and terms, and taxes, than the Admiral himself, and seemed more conversant with business;† (Persuasion, Chapter 3). So we see that in this depiction of the nouveau riche, we are treated to another type of change in society; here the woman has a say in the financial dealings of the family; a very refreshing change, I’m sure, to Jane Austen who was subject to the restrictions of entailment in her own family. In sharp contrast to this we have Mrs. Smith, who, like the majority of women at the time, have had their entire life circumstances subsumed under their husband’s authority. They seem to live lives of â€Å"quiet desperation.† Whatever decisions, good or bad (in this case bad) have been made by the men in their lives are of extreme consequence to the unempowered woman. And so, to answer your question, it seems clear that the women of the nouveau riche do fare better than those of the antiquated class system which is so surely entering the realm of obscurity in this novel and moreover in the real times of Jane Austen.

Magic

3/30 The elements of tragedy brought forth by Aristotle are popular guidelines for literature and pertain to real life as well. Some of the components are rise to fame or noble birth, tragic flaw, reversal, and recognition. A large cooperation of the components is necessary for a tragedy. The elements of tragedy are also evident in people as well. Earvin â€Å"Magic† Johnson exemplifies a tragic hero and his life path fits a large portion of the components of tragedy. Magic Johnson was a person of noble uprising and also posed a tragic flaw in his character.Ever since he was a young person, he loved playing basketball and was good at it. He obtained the nickname â€Å"Magic† after scoring a triple double his freshman year in high school. He rose to fame during his high school years and put up extraordinary numbers. He was destined to be a great basketball player. He later played at Michigan State University and won a national championship with them, sealing his validity as a basketball phenom. That shows how he had a noble uprising. His tragic flaw became evident during his NBA years. Magic was drafted by the Lakers and was an immediate star.The Lakers ended up winning the championship and Magic was named the MVP of the finals. He continued to play at a high level for years. His success went to head and was a little to free spirited, representing his tragic flaw. His tragic flaw led to his near death experience and his lost respect from the nation. The components of tragedy, especially noble uprising and tragic flaw are represented in the life story of Magic Johnson. Magic Johnson’s character flaw of ego mindedness and free spirit led to his tragic fall of his contraction of HIV.In the beginning of the 1991 NBA season, Magic was not feeling like himself. After some tests, Magic was positive for HIV, the deadly disease that can be contracted by blood transfusion and sexual intercourse and in Magic’s case it was sexual intercourse. Sho cked, scared, and embarrassed he decided to release this news to the public. He explained how we got HIV from doing mischievous things and that he would have to move away from the game of basketball. This absolutely shocked not just Los Angeles but the entire nation.One of the United States’ biggest celebrity and role model was now in jeopardy of his life and was basically being shunned because of having this fatal disease. Some players did not want to play with him because they were scared that they would get it too. Magic Johnson’s tragic fall from NBA superstar reflects the essence of the tragic fall in the components of Greek tragedy. His flaw led him to weak and malign health and led him to an early hiatus in his career. His fall also put him in some infamy for the time being.Magic’s fall caused by his character flaw is exemplary of the guidelines of tragedy put forth by Aristotle. Magic Johnson’s recognition was and huge important part of his life a nd completes the cycle for the components of tragedy. Immediately he took matters into his own hands by admitting his fault and admitted he had multiple sex partners during his career. He also decided to test his wife for HIV and presented he with a huge apology and how he â€Å"lost his mind in the fast lane†. After over coming the odds, he rid of the disease and returned to basketball but was only in the league a couple of games.He later wrote a book about safe sex and became an incredible advocate for HIV awareness by taking the lead in that realm. He was easily one of the most influential people in the HIV awareness sector. He has also created his own foundation and is still a successful businessman today. Magic really did have recognition of his tragic fall. He admitted he was wrong and openly apologized to the public and increases his interests in the awareness of HIV and AIDS. He has realized his downfall and has done a lot to try and remove that from his past.His reco gnition is truly apart of his tragic story. Magic Johnson is the perfect subject for the tragic hero position. He exemplifies some of the components of tragedy. He had a noble uprising through his young years and presented a tragic flaw of his ego mindedness. Magic had a downfall with his contraction of HIV in part to his character flaw. He also posed arguably the most important part, the recognition including his apology to the nation, his teammates, and his wife. Magic is now considered a hero thanks to all of his HIV and post-NBA dealings, a. k. a his recognition.

Organizational Behaviour Case Study Essay

Cases: Automation in the Book Store and The Night Owl Answering Service Part 1) The field of Organizational Behavior is one that is very important when it comes to managing people and to make them work effectively. This begins with training. In order to understand these cases it is important to look at both the structure and environment of the company. In the case of the Automation in the Book Store, the company is a medium sized bookstore. Because this company is a bookstore with very few employees there is not a high level of formalization, less specialization and less authority. Therefore, it has an organic structure. Employees don’t have a lot procedures and rules that they must abide by while doing their jobs. In fact the initial company policy required employees to stay with the customer they were serving from the time they walked into the store until the sale was made. Also, there was not a great deal of standardization in that there was not a set procedure on how emplo yees did their work, rather it was a freer organization because there were very few employees and this resulted in greater flexibility. Look more:Â  starbuck problem essay These facts all changed once the new computer system was implemented. This system presented employees with some degree of formalization and standardization in their jobs because now there were precise rules and procedures on how to deal with customers. This includes entering an ID number every time a sale was made and closing the store with the system. Also, because this bookstore was not use to high levels of formalization in the past, the implementation of the training program was affected. There were no instructions on how to close at the end of the day in training. The manager had to come in and prepare a hand-written set of instructions about this routine. This is a sign of bad design and implementation. Also, because the company is more centralized than decentralized, the management must follow head office’s requests. This is the exact same thing with employees who must listen to the manager even though the employees were apprehensive, particularly the older staff, about new system. Again, the design of the training program, which was quoted as pretty skimpy and patronizing, was another sign of poor design. However, because the structure of the company was somewhat centralized they had to the training according to the way head office and management wanted. The structure of The Night Owl Answering Services was that it was between mechanistic and organic. This call center was more mechanistic because it was more centralized and more specialization where each individual had a specific role. Bob was responsible for technology, sales and marketing. Mary was responsible for training. This type of structure affected the training because of specialization. Nobody else was responsible for training, so when Mary passed away, everyone else specialized in a different area which left training to be an open mess. Only Mary knew the system the best because she specialized in this. This left the company scrambling to recover and in turn designed a training program that proved to be ineffective and poorly implemented. There was only one lady responsible for training. In the case of Automation in the Boo k Store and The Night Owl Answering Service it is important to look at the organizations environment. In these two cases, the organizations both faced environmental uncertainty. Every organization has the potential for environmental uncertainty. This uncertainty created a poor design for training. This was one of the major similarities in both of these cases. This is when management or people of the organization can’t really predict what is going to happen. The cases with Automation in the Book Store and The Night Owl Answering Services had faced environmental uncertainty that prove to be frustrating and challenging. However, because both of these companies had static environments, that is a company that remain fairly stable over time and had the least amount of uncertainty, they were sensitive to change. In The Night Owl Answering Service the head of training, Mary, passed away. This was an unpredictable event. It was clearly evident that there was no back up to Mary. Because this company was so used to certainty, it caught them off guard, particularly Bob. In the medium size bookstore the company had followed the same procedures to ring up sales until it introduced its new system. It took one month for the company to adapt. Again, both companies trained employees in such a way that proved to be ineffective. This means these two organizations ability to adapt to environmental change was poor. It’s also important to discuss external environmental factors or outside factors that have a direct effect on the company, which in turn affected training. The answering services company had a good reputation for customer service but when the senior operators started leaving they hired new people and trained very quickly to get people on the phone and take calls. Therefore, the external factor here would be the customer. In The Night Owl Answering Services the customer was always the number one priority because they had a prestige reputation on customer service they wanted to continue providing services in a timely manner. This directly affected the training design and implementation because trainers wanted the trainees on the phone as soon as possible to serve the clients of the company because they were short staffed. As a result of this, the trainers wanted to get trainees on the phone quickly which resulted in an implementation and design that proved to be ineffective. Trainees were expected to learn through trial and error style of training. Senior operators were forced to take calls and train at the same time. This resulted in slower operators and higher errors and more complaints to the call center, which lead to clients (external factor) leaving the call center and find business elsewhere. This company was so focused on getting trainees on the phone, they ignored the fact they lacked the basic phone etiquette and computer skills. Senior Management was continuously on the phone, with out breaks. In The Automation in the Book Store the external environment component that should be discussed is technology. Like every other company, it must keep up with technology and accept current business practices. They were entering an era where technology was becoming widespread and they needed a system to calculate the GST. This is a reason why the bookstore decided to take on the new computer system. The organizations employees were reluctant to have it but didn’t have a choice and had to keep up with external technological factors. The company was highly sensitive to this environmental change, which was external, but when the system was implemented, it became an internal factor. There was systematic turbulence in this organization. There ability to adapt to systematic change, the new computer system would be considered systematic turbulence. Systematic turbulence looks at how a company deals with a change in the environment change. This is evident is the case with Automation in the Bookstore. . Part 2) Motivational effects are very important aspects of an organization. People have to be motivated to join and remain in organizations. They also have to carry out their basic work reliability in terms of productivity, quality, and services, requirements and should always interact to accomplish their goal. These are some examples that if were missing in an organization, employees and members of the company began to lose interest and be less motivated. This was the case with these two organizations. One of the major similarities was that both companies faced poor training design and implementation. In Automation in the Bookstore the training was boring and ineffective, which had motivational effects. Lisa was an employee who worked in a medium sized bookstore and was completely dissatisfied with the design of the training. Unfortunately, the training was a mandatory requirement to understand the new system. The first two days started off by having to watch two half an hour videos which Lisa found to be boring and insulting. On the third day of training it went downhill. The computer system was not on training mode the way it was suppose to be. Also, there were no instructions on how close at the end of the day. The manager had to come in and prepare handwritten set of instructions. This caused a lot of problems and created frustration for all members of the organization including management and head office, who wanted to assign blame to someone. The operation of the system was not going according to plan and this got the trainees upset and confused about the policies of the system. Some parts of the training were vague and the continuous frustration had negative motivational effects. Similarly, The Night Owl Answering Services faced great training problems when Mary died, that evidently created negative motivational problems. Bob was forced to take over training without much knowledge o f how to do so, which was also a big problem. Senior operators were forced to work extra hard with no breaks, while at the same time train a new person. New operators were poorly trained and did not know how to handle calls. All these factors started showing in the office environment. These factors inevitably caused negative motivational effects. For example, intrinsic motivations were clearly not met in this organization. Intrinsic is defined as the direct relationship between the worker and the task. In the call center the task was frustrating and created anxiety. If these factors weren’t here there would be more interested in the position. However, because the training was so poorly done, the intrinsic motivation factor was not being met and created less motivation. It is also important to discuss the Maslow’s Need Theory and how it applies to these two cases. The needs theory states: NEEDS BEHAVIOR INCENTIVE AND GOALS. Both of these organizations both fit the physiological needs, which include the basic human needs. In safety needs it includes freedom from anxiety, and a structured ordered environment. The safety ne eds were not being met. Both organizations faced stress and anxiety, particularly the call center, which effected motivation. Results of poor motivation create poor quality of work. The training was poor and it would reflect on the quality of work being performed because they are no longer motivated to work with all the stress factors. Hertrzberg theory should be looked at as well. The first factor is the hygene factor. This includes relationship with fellow employees, security and other various factors. In order for employees to not feel less motivated or dissatisfied is if all these factors are in place. If all these factors are in place you will not feel unsatisfied but that doesn’t necessarily mean that you will be satisfied. It just means not being unsatisfied. Both companies didn’t even get past the hygene factor of just not being unsatisfied. The second factor of Hertzberg’s theory talks about is motivation. This is a sense of achievement and recognition, which would play different in each company. This doesn’t have a great effect on the bookstore because their situation w as short term in compared to the call center. If the company can’t even properly trained there is no chance of being recognized or feel a sense of achievement. The cases state that the trainees felt like they were being under attack by the senior staff. That would have a negative affect and create decrease motivation. There is no room for job enrichment that in turn means no enhancement in intrinsic motivation. Overall the similarities with respect to the training and the two companies were that of implementation and design. The training program was poor due to various reasons as stated in the report. One of the major differences to note was that the call center issue was a more complex problem and more of a long-term problem. The bookstore training was more of short-term problem. The problem only lasted about a month. Also another difference to note is that the bookstore had a smaller number of employees, so controlling the problem was a bit easier. In the call center there were various problems that were even more difficult to control because they had to meet client needs. In these two organizations there was lack of leadership. Particularly transformational leadership. This is when a leader makes his/her representative look beyond the task, or in this case the training, by observing the bigger picture or goal. Not doing this would negatively effect motivation because the individual will then began to purse his or her own self-interest. In the case of the The Night Owl Answering Service, when Mary passed away, nobody was able to step up and show leadership. Because this particularity affected training, the person responsible for training should have demonstrated leadership ethics to make them feel more positively motivated. Nobody had the leadership to motivate people to put forth their best efforts. There were no directive and supportive people in these organizations. The coaching was ineffective and the trainees had no proper direction. Automation in the bookstore did not face a great deal of leadership problems because again, it only employed about 6-8 people.